Take a look at the in depth world of magazines and newspapers and how it has effected mass media in this simple yet to the point article.
Here is an excerpt from Tyler Kraupp’s Mass Media & Communication Class assignment:
The world of multimedia and the process of mass media have shaped who and what America is and more importantly the World. More specifically, the idea and history of the magazine has contoured society and culture. Magazines have contributed to our national culture over the last century by bringing the most important topics into the forefront. With the increase in publication in the early 21st century, the ideals, theories, stories, and headlines printed in magazines helped society understand issues and formulate their own thoughts.
The future of magazines is an obvious one, along with everything else; the media will become all digital. Predicting the future, I truly think all magazines will develop some creative way to get magazines to your iPhone, Blackberry, etc. that is interactive and appealing. With the new ideas of being green, I can see a decrease in paper manufacturing, which will lead to more online and interactive programs.
The idea of commercialism in today’s society has improved the quality of magazines and given more people the chance to read it. In my eyes, advertising in magazines, and all mediums, is a great way to get funding and increase popularity. Advertising also reflects the times we are in, more ads becoming sex oriented, etc. Advertising is an amazing thing for businesses. On the other hand, the integrity of the magazine may decrease. A magazine full of ads is not good, so the balance is an extraordinary fine line. In the future, there may be ads integrated into the articles like they do on television.
Another great topic of discussion is the idea of the magazine’s web presence. It is essential for every company to have a great website in today’s market place and with magazines, they can integrate articles with blogs. The web is a great thing for people, and the reason it is great is the fact that it is free. If a company charges for the service, they will most likely be less successful than free websites, but then again, advertising can be used to make a profit and continue the company and readers.
The idea of popularity is a great question. Business owners and executives are always looking for the next big thing. Looking at previous history, the things that will be popular in ten or twenty years are music, pop culture, movies, etc. As always, the styles and trends will be something that is unpredictable. It will be interesting to see.
One Response
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